The marketing campaign for Westworld‘s first season included the clever site discoverwestworld.com. Disguised as a vacation planning site for the Westworld park, users could book a pretend stay, learn more about park locations and characters, and even chat with a “guest services host,” Aeden. It didn’t take long for fans to discover that – much like the show itself – the site was filled with hidden clues and easter eggs that rewarded determined investigation.
The 21st Annual Webby Awards has recognized the genius of this site by nominating it in the category of Best Advertising, Media, & PR Website/Media & Entertainment. It won’t be an easy road to victory, however, as it has some stiff competition. Here are the other nominees:
- Independence Day: My Street
- The Jungle Book
- Rogue One : a Star Wars Story
- Sound of Change
Be sure to go and cast your vote – you have until Thursday, April 20th. Which site do you think is most deserving?